Do I Need A New Accountant?

You tell us! Do any of the following sound familiar?

• You currently see your accountant once or twice per year and he/she seems happy with this and doesn't ask to see you more often. 
• Your accountant tells you that to make more profit you need to "sell more stuff" or "work a bit harder". They don't seem to understand your business. 
• You feel your accountant is going through the motions and is not at the leading edge anymore. 
• Your relationship has been delegated to a junior or trainee accountant. 
• Your accountant doesn't take time to understand the real issues in your business such as industry knowledge, systemising and managing cashflow. 
• Your accountant doesn't explain the difference between your profit and net cashflow. 
• Your accountant never has the tough discussions that you know you need. 
• You see your accountant as a necessary evil and don't look forward to visits. 
• You never receive proactive advice; it's always in response to a question. 
• You are waiting for your accountant to change and you are putting your loyalty above the interests of your business, your family, your employees, your suppliers and the other stakeholders relying on your business to be successful. 

Life is too short to procrastinate about getting the right accountant to help you grow and manage your business. Business doesn't need to be so hard. You owe it to yourself to find an accountant that understands your business and has the knowledge and experience to make a real difference to your success, not just at tax time.